QANTAS and McDonalds: Making a hash of hashtags?
We’ve been asked the following question by Influencing PR: How can PRs successfully use Twitter hashtags? And if it backfires in some way, how can you recover? This is after McDonalds stuffed up a Twitter hashtag stunt earlier in the week, similar to the QANTAS mess up last year. To the first question, 3 points below: ♥ Be brave enough to make (small) mistakes, [...]
A Voice from Inside: McDonald’s and 5 Do’s & 4 Don’ts in a Crisis
It’s relatively rarely that an internal PR with expertise in crisis communications speaks up (one reason: because it gives away company IP; another, an admission that there are crises within). Below is an interview by PR Daily with director of media relations at McDonald’s, for whom crisis PR is probably a daily event. In it she lists a series of [...]
