Crisis PR and the Murdochs #2: Strategy v The Tactics Trap – one reason why RM should succeed
Strategies are ‘how’ over the longer term we will achieve our objectives; tactics are short term activities to achieve them. A plan needs both. Avoid The Tactics Trap. It’s tempting in a crisis because The Tactics Trap is short termism – activities aimed at a quick solution. Rather, gather around you trusted advisors to talk [...]
Crisis PR and the Murdochs #1 – the danger of doing nothing with a ‘slow-burn issue’.
A slow-burn issue is a problem that has been identified and should be acted on before it escalates to a crisis. A senior public relations practitioner asked recently how we and other Crisis PR experts would encourage a company to confront a slow-burn issue instead of turning a blind eye. Here’s our response: If ever [...]
Public Relations Case Study 1: Agenda Setting – Murdoch’s Agenda Setting strategy
We and many others have learnt this is most important with managing media outcomes, but also important with almost all stakeholder communications (staff, the Board, politicians, customers). Now clearly we are outsiders watching this spectacle unfold; however, Rupert Murdoch very effectively part-rescued last week’s public relations wreckage by his dramatic and quick closure of the News of the [...]
Will Murdoch and Gillard make wk29 the most exciting public relations week of 2011?
The General Rule: In a crisis, winning comes down to the cleverness of the public relations strategy; a lot of it to do with understanding how the media is going to behave. Take Rupert Murdoch – a master public relations strategist, one of the very best, if not the best; but how will son James fare? Take Julie Gillard – more [...]
